Database marketing strategy. Digital marketing. Data-driven marketer. External data source. Discount rate⏎
Hard offers. Customer satisfaction (CSAT). Free gift offer. Email click-through rate (CTR). Data management⏎
External data source. Customer satisfaction (CSAT). Future state. Customer life stage. Half life⏎
Disc profile. Email conversion rate (CR). Dwell rate. Data governance. Data onboarding⏎
Direct mail. External data source. Dynamic creative. Customer segmentation. Data inventory⏎
Display advertising. Customer interactions / transactions. Demographics. Incentives. Dedicated staffing option⏎
Customer segmentation. Discount offer. Data identification. Data exchanges. Emotion⏎
Customer insight. Data matching. Impressions. Data stewardship. Data enhancement⏎
Identify management (IM). Descriptive modeling. Email click-through rate (CTR). Dynamic content. Data privacy management⏎
Free gift offer. Engagement. Data activation. Impressions. Demand-side platform (DSP)⏎